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About.com Launches Online Advertising Guidesite

"Guided" by Industry Veteran, Cory Treffiletti, Site Discusses
Important Trends and Provides Insight into Online Advertising
Fundamentals

NEW YORK--(BUSINESS WIRE)--Aug. 7, 2007--About.com, one of the 15 most visited sites in the U.S., has launched onlineadvertising.about.com, a GuideSite which provides education and trend insight for interactive advertising professionals.
"Guided," by online advertising veteran and columnist, Cory Treffiletti, About.com's Online Advertising GuideSite gives users an overview of the fundamentals of online advertising, covering essentials such as finding a job in online advertising, choosing an agency partner and behavioral targeting of online ads. The site also provides a detailed overview of online advertising topics such as: media buying basics; becoming an online marketer; and measurements and delivery.

"The development of this GuideSite was a natural step for About.com," said Scott Meyer, president & CEO, About.com. "We are confident the industry will find it to be a vital resource in helping to more easily navigate the daily ins and outs of working in online advertising."

Cory Treffiletti has been a thought leader in interactive marketing and advertising since 1995. He is currently president and managing partner of Catalyst SF and president of The Arkitektive Group. Previously, Mr. Treffiletti has worked as a senior executive with such agencies as i-Traffic, Freestyle Interactive, Real Branding and Carat Fusion.

In addition to the site's fundamentals and in-depth coverage of important industry topics, onlineadvertising.about.com also includes a blog featuring regular commentary by Mr. Treffiletti and encourages user participation via its forums. Onlineadvertising.about.com is edited by Paul Conley, who formerly held senior positions at Knight-Ridder, CNN, Primedia Business and Bloomberg. The site also includes contributions from a team of freelance writers with diverse backgrounds including interactive marketing and advertising professionals.

Approximately 34 million monthly visitors (average; Nielsen//NetRatings) use About.com to help guide their decisions about Health, Food, Parenting, Technology, Entertainment, Finance, Autos and many other topics. GuideSites on About.com are created by a network of more than 600 Guides who are passionate about their topic areas and have deep expertise and credentials in their fields. Guides make sure About.com's visitors find answers and advice that are personally relevant, credible, and useful - all delivered in an easy-to-understand way.
About About.com

Founded in 1996, About.com is one of the Web's leading producers of original content. The site's expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives.

In March 2005, About.com was acquired by The New York Times Company (NYSE: NYT), a leading media company with 2006 revenues of $3.3 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

CONTACT: About.com
Lisa Langsdorf, 212-204-1467
llangsdorf@about.com
Or
Stanton Crenshaw Communication
Annie Nisula, 646-502-3523
anisula@stantoncrenshaw.com

SOURCE: The New York Times Company