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The Market


Terrebonne & Lafourche Parish

The Terrebonne/Lafourche market is part of the New Orleans DMA that stretches from the Gulf of Mexico to just south and west of New Orleans. Home to more than 195,400 people and 65,200 households, Lafourche and Terrebonne parishes are vital, growing communities. Most of the population and retail activity is centered around the market's two largest cities. Houma, in Terrebonne Parish, has a population of 78,000 and greater Thibodaux, in Lafourche Parish has a population of 40,000.

Because of its proximity to the oil-rich Mississippi delta and Gulf of Mexico, much of the area's commercial activity is centered around the petrochemical industry. Tourism is also a growing part of the local economy, due to an increasing interest in Cajun culture, local Mardi Gras celebrations and other activities in and around New Orleans.

Lafourche and Terrebonne parishes are part of the Houma, Louisiana MSA (Metropolitan Statistical Area) and the New Orleans, Louisiana DMA (Designated Market Area).
The market has experienced substantial growth and is well positioned for continued growth in the future. Over the past five years, total effective buying income grew to over $5.0 billion. Effective buying income is expected to grow substantially in the years to come.

Retailers are well aware of the vitality of the Terrebonne and Lafourche markets. The region is served by an expanding array of shopping areas, restaurants, and service providers. Annual retail sales now exceed $2.3 billion. By 2005, retail sales are projected to reach $3.0 billion - about $43,400 per household.